Kitchen Guard
A national commercial kitchen services brand specializing in exhaust hood cleaning, filter exchange, pressure washing, and preventative maintenance for restaurants and large-scale facilities. Their core focus is safety, compliance, and operational efficiency—helping businesses stay up to NFPA standards while reducing fire risk and downtime
SERVICES
Social Media Strategy
Multi-Location Brand Differentiation
Social Media Management
Content Creation
Creative Direction & Scripting
Post Production (Editing & Graphic Design)
SEO Optimization
Community Engagement
Paid Campaigns
Lead Generation & Outreach
Sales Funnel Development
PROBLEM:
Kitchen Guard had no existing social media presence, requiring a full build from the ground up across strategy, content, and positioning. As a multi-location franchise with over 20 markets, the biggest challenge was creating a system that kept all locations visually and strategically aligned as one brand, while still allowing each market to feel locally relevant and distinct. There was also no structure for engaging with different regional audiences, making it difficult to connect with their ideal clients on a local level. Initially, the assumption was that LinkedIn would be the primary platform for B2B growth, but this limited their ability to reach and engage decision-makers where they were actually active.
SOLUTION:
We built the entire social presence from zero, developing the strategy, content direction, and brand positioning across all locations. A scalable system was created to manage over 20 franchise accounts, ensuring consistency in branding while tailoring messaging and content to each local market. We introduced content that showcased real work, simplified technical services, and positioned the brand as both credible and approachable. Engagement strategies were implemented on a market-by-market level to build relationships with local businesses and decision-makers. While the initial focus was on LinkedIn, we identified Instagram as the primary growth channel and shifted the strategy accordingly, successfully driving business conversations and generating leads in a space the brand had not previously considered.
Social Media Strategy
We built a scalable system across all locations designed to make each account feel like part of the same family—aligned, recognizable, and cohesive—without looking identical. The goal was “siblings, not clones,” allowing each franchise to maintain local personality while staying within a unified brand structure.
Content
Content was structured into clear, intentional buckets, each serving a specific role in the growth strategy. Some were designed to attract new audiences and drive reach, others focused on building credibility and trust through real work and results, while additional formats positioned the brand as knowledgeable, reliable, and consistent. This created a balanced ecosystem where visibility, trust, and conversion all worked together.