Kitchen Guard
A national commercial kitchen services brand specializing in exhaust hood cleaning, filter exchange, pressure washing, and preventative maintenance for restaurants and large-scale facilities. Their core focus is safety, compliance, and operational efficiency — helping businesses stay up to NFPA standards while reducing fire risk and downtime.
SERVICES
Social Media Strategy
Multi-Location Brand Differentiation
Social Media Management
Content Creation
Creative Direction & Scripting
Post Production (Editing & Graphic Design)
SEO Optimization
Community Engagement
Paid Campaigns
Lead Generation & Outreach
Sales Funnel Development
PROBLEM:
Kitchen Guard had no existing social media presence, requiring a full build from the ground up across strategy, content, and positioning. As a multi-location franchise with over 20 markets, the biggest challenge was creating a system that kept all locations visually and strategically aligned as one brand, while still allowing each market to feel locally relevant and distinct. There was also no structure for engaging with different regional audiences, making it difficult to connect with their ideal clients on a local level. Initially, the assumption was that LinkedIn would be the primary platform for B2B growth, but this limited their ability to reach and engage decision-makers where they were actually active.
SOLUTION:
We built the entire social presence from zero, developing the strategy, content direction, and brand positioning across all locations. A scalable system was created to manage over 20 franchise accounts, ensuring consistency in branding while tailoring messaging and content to each local market. We introduced content that showcased real work, simplified technical services, and positioned the brand as both credible and approachable. Engagement strategies were implemented on a market-by-market level to build relationships with local businesses and decision-makers. While the initial focus was on LinkedIn, we identified Instagram as the primary growth channel and shifted the strategy accordingly, successfully driving business conversations and generating leads in a space the brand had not previously considered.
Social Media Strategy
We built a scalable system across all locations designed to make each account feel like part of the same family — aligned, recognizable, and cohesive — without looking identical. The goal was “siblings, not clones,” allowing each franchise to maintain local personality while staying within a unified brand structure.
Content
Content was structured into clear, intentional buckets, each serving a specific role in the growth strategy. Some were designed to attract new audiences and drive reach, others focused on building credibility and trust through real work and results, while additional formats positioned the brand as knowledgeable, reliable, and consistent. This created a balanced ecosystem where visibility, trust, and conversion all worked together.
Community Engagement
We implemented targeted, market-specific engagement by actively connecting with ideal clients in each location, including restaurants, hotels, and hospitality groups. This included direct engagement, relationship building, and participation in local conversations, as well as tapping into opportunities like restaurant weeks and local collaborations to increase visibility and drive inbound interest.
Launched and managed 25 franchise accounts from zero, building a consistent, recognizable brand presence across all markets while ensuring each location had distinct, non–copy-paste content within franchise guidelines. The strategy drove strong local visibility and thousands of qualified leads across regions.
RESULTS
100%
Brand Alignment Across 25 Franchise Locations
25+
Localized Content Variations
50K
Average Local Reach Per Market
3,500+
Qualified Leads Generated
1M
Franchise-Wide Impressions
“In 25 years in marketing, I've never seen a consultant leverage social media for real sales success like Tania Dmytrus. While many strategize sales enablement, she delivers results. In less than two months, Tania’s efforts generated four strong prospects and helped secure two fantastic clients for Kitchen Guard of Charlotte, also proving that Instagram is the restaurateur’s LinkedIn.”
— Matthew Ord, Kitchen Guard of Charlotte“Tania has been a fantastic partner for Kitchen Guard of Fairfield & Westchester. She’s smart, responsive, and really gets the tone and image we want to project as a premium, professional service business. From planning content to managing posts and engagement, she’s organized, creative, and easy to work with. She doesn’t just “post stuff” — she thinks strategically and helps our brand stand out. Highly recommend her to any business owner who wants their social media handled right.”
— Harris Damashek, Kitchen Guard of Fairfield“I really enjoyed working with Oxtime. She was always professional, easy to communicate with, and super responsive. The content she created was creative, high-quality, and really reflected my business well. You can tell she truly cares about her clients and puts in the effort to make everything look great. Highly recommend!”
— Sohail Gilani, Kitchen Guard of Chicago
“Tania is truly an expert in her field. The work she has done for getting our online presence is excellent and very creative. She has generated many leads for us and is always on call for whatever you need. Love working with her!”
— Emilio Heredia, Kitchen Guard of San Francisco
“I've worked with Oxtime Digital/Tania for a few years and have expanded into their team because I find their company on the pulse of social media/marketing, and they are creative storytellers. I recommend.”
— B. Quick Chadwick, Franchise Sr. Director of Marketing