MIZU Steakhouse

A high-energy hibachi and Japanese steakhouse dining experience combining premium ingredients with live chef-led cooking and entertainment. Known for group-friendly dining and immersive tableside performances, Mizu positions itself as both a restaurant and an experience-driven destination.

SERVICES

Social Media Strategy
On-Site Content Creation
Creative Planning & Development
Model Sourcing
Post Production (Editing & Graphic Design)
SEO Optimization
Community Engagement

PROBLEM:

Mizu had a strong, high-energy dining experience and performed well during peak times such as weekends, holidays, and special occasions. However, weekday traffic remained inconsistent, with limited positioning around everyday dining. The brand was largely associated with celebrations, making it harder to drive steady, repeat visits during off-peak days.

Additionally, social media had not been fully utilized as a growth channel. With traditional efforts not significantly improving weekday traffic, the team approached social as an opportunity to test a new direction, but lacked a clear strategy on how to translate their in-person experience into consistent, demand-driving content.

Content creation and Instagram marketing for boutique fitness studios and gyms in Orange County — social media growth for pilates, yoga, CrossFit, and personal training businesses in Newport Beach and Costa Mesa

SOLUTION:

We expanded the positioning beyond occasion-based dining, shifting the narrative to make Mizu a go-to spot for everyday experiences. Alongside showcasing the high-energy hibachi atmosphere, we introduced a “no occasion needed” messaging approach—encouraging guests to treat themselves casually, not just for events. Creative direction was built around weekday-focused content, highlighting happy hours, special offers, and more relaxed dining moments. A key part of the strategy was constant testing and performance tracking to identify what messaging resonated most with their audience. We tested multiple angles, including value-driven offers, exclusivity, and experience-led content, refining the approach based on real-time performance. This allowed us to develop a highly effective, data-backed strategy that significantly increased weekday traffic and positioned Mizu as a consistent dining option beyond just peak occasions.

Social media agency for hospitality brands and hotels in Los Angeles and Orange County — Instagram content strategy for boutique hotels, resorts, and vacation rentals in Santa Monica, Malibu, and Laguna Beach

Social Media Strategy

We built a scalable system across all locations designed to make each account feel like part of the same family—aligned, recognizable, and cohesive—without looking identical. The goal was “siblings, not clones,” allowing each franchise to maintain local personality while staying within a unified brand structure.

On-Site Shoots + Model Sourcing

Hook + Angle Testing

We implemented targeted, market-specific engagement by actively connecting with ideal clients in each location, including restaurants, hotels, and hospitality groups. This included direct engagement, relationship building, and participation in local conversations, as well as tapping into opportunities like restaurant weeks and local collaborations to increase visibility and drive inbound interest.

Content was structured into clear, intentional buckets, each serving a specific role in the growth strategy. Some were designed to attract new audiences and drive reach, others focused on building credibility and trust through real work and results, while additional formats positioned the brand as knowledgeable, reliable, and consistent. This created a balanced ecosystem where visibility, trust, and conversion all worked together.

RESULTS

We repositioned Mizu beyond occasion-based dining into a more consistent, experience-driven brand through refined creative direction, seasonal campaigns, and monthly on-site shoots with models. The strategy helped increase weekday traffic, strengthen local visibility through community engagement, and create a scalable content system built around ongoing hook and angle testing.

33%

Increase in weekday traffic

920K

Views

345K

Reach

44K

Engagement

11+

Seasonal Campaigns

“From Social Media Chaos to Content Magic: A Game-Changing Partnership

I met Tania through Upwork and have been working with her for the past four months. I can't express how thrilled I am with her work. From meticulous monthly planning to video shoots and the constant strategic thinking about what's next, she has exceeded all expectations.

Previously, I was deeply involved in conceptualizing our video/Instagram ads, production, directing, and editing. We went through two different social marketing resources, but they always needed guidance. Tania and her team, however, delivered true "social media" on a turn-key basis!

If you're a business owner dreaming of the day when you receive texts from friends or customers saying "your last Instagram post is hilarious" or "love that story," and find yourself quickly checking what was posted only to leave with a smile, then Tania and her team are exactly who you're looking for.

We're finally at a point where we know our social media content is on point, on topic, and resonates with our customers. Our reach skyrocketed from roughly 7K to over 40K in people who have seen our content in just the first 90 days. We've also doubled our follower count through community outreach, all orchestrated by Tania and her team. Beyond thankful and wholeheartedly recommend anyone to work with her.”