THEESE
A national commercial kitchen services brand specializing in exhaust hood cleaning, filter exchange, pressure washing, and preventative maintenance for restaurants and large-scale facilities. Their core focus is safety, compliance, and operational efficiency—helping businesses stay up to NFPA standards while reducing fire risk and downtime
SERVICES
Social Media Strategy
Brand Positioning & Identity Development
Social Media Management
Content Creation
Creative Direction & Scripting
Post Production (Editing & Graphic Design)
Influencer & UGC Coordination
SEO Optimization
Paid Campaigns
Community Engagement
PROBLEM:
As a growing DTC footwear brand, THEESE lacked a distinctive brand identity and cohesive digital presence. The content leaned heavily on product utility (waterproof features) without fully communicating lifestyle appeal or emotional connection.
The brand also faced:
• Limited differentiation in a saturated footwear market
• Over-reliance on functional messaging vs. lifestyle storytelling
• Lack of consistent visual direction across content
• Missed opportunity to leverage UGC and social proof at scale
• Underdeveloped content strategy to convert traffic into engaged audience + customers
SOLUTION:
We evolved THEESE beyond a purely functional product by introducing more authentic lifestyle storytelling and daily-use integration across the brand’s content ecosystem. The strategy focused on showcasing the shoes as both practical and fashion-forward, blending waterproof functionality with trend-driven styling, travel, movement, and everyday wear scenarios. Through creator-led content, a scalable UGC system, and targeted micro-influencer collaborations, the brand developed a more relatable and aspirational presence designed to strengthen audience connection, increase social proof, and support long-term brand growth.
UGC Engine
We developed a scalable UGC-focused content system centered around authentic daily integration, allowing the product to feel naturally embedded into travel, lifestyle, city, and everyday environments rather than staged solely as a waterproof demo product.
Influencer Collaborations
SEO-Driven Content Strategy
A strong emphasis was placed on SEO optimization across social platforms to ensure content ranked consistently within relevant footwear, waterproof sneaker, travel shoe, and lifestyle-related searches. The strategy focused on aligning social content with high-intent keywords and search behavior, strengthening discoverability while reinforcing the website’s positioning and conversion ecosystem.
The strategy incorporated targeted micro-influencer partnerships aligned with fashion, travel, wellness, and lifestyle audiences to increase brand credibility, social proof, and relatable product exposure across different consumer segments.
RESULTS
Transformed THEESE from a product-focused brand into a recognizable lifestyle brand, driving strong engagement, reach, and audience growth through content-led strategy.
1.2M
Total Views Across Content
249K+
Accounts Reached
1.8M
Impressions
“We've had the pleasure of collaborating with Tania and her team, and we're very happy with the impact they've had on our social media presence. Tania's creativity and expertise has been a tremendous asset for us in crafting content that truly speaks to our audience.
What sets Tania apart is her dedication to delivering amazing work. She's pushes boundaries, seeking out new ways to refine our content and messaging, which helps elevate our brand. Her passion is second to none, and it shows in everything she does.
If you're looking for a partner to step up your social media game, I wholeheartedly recommend Tania and her team. They're easy to work with and the results speak for themselves.”
— Robert Li, Co-Founder“We really enjoyed working with Tania. She is organized, professional, and her content is not only visually appealing but also highly creative. She’s easy to collaborate with, and I look forward to working with her again in the future. Thanks, Tania!”
—Hanna Li, Co-Founder